Global Search Engine Optimization Services
Grow Your Brand Globally Now!
Traffv is a Seo agency that specializes in Search Engine Optimization for global and international brands.
We work with international companies to detect missed opportunities, strategize a plan of attack, and execute many deliverables to drive business leads.
What is Global SEO / International SEO?
Global or international SEO campaigns mean search engine optimization aimed at targeting a global audience.
A search campaign that works locally will not necessarily work in another country because each audience from different countries uses their search terms and follow other search trends.
If your company has an international presence and is looking to grow an audience globally, you can start a global SEO campaign.
If you’re wondering the difference between Global Seo services and International SEO services, they are essentially the same. Both have the same search intent but are different in keyword variations.
How Does International SEO Work?
In your international optimization campaign, you’ll want to cover countries all around the world.
To make this process simple to understand, we will be using three primary languages – English, Spanish and French.
Global SEO services include complete keyword research for these three languages as well as the following:
Keyword Research & Competitor Analysis:
This phase aims to study which keywords must be targeted and how they can be optimized. We also look at our competitors - what are they doing well? What are their weaknesses? How can we use that information against them?
Link Popularity:
Building links from additional domains with good PageRank or Domain Authority is another vital part of a global SEO service. It helps improve search visibility, establishes credibility, and it also brings more targeted traffic.
On-page Optimization
The keywords that have been selected for the campaign will need to be optimized on your website. This includes keyword placement in meta tags and other spots such as titles and ALT texts of images. Keywords should naturally be woven into the content of each page, including blogs, social media updates, press releases, etc.
Off-Page Optimization
Important Off-Page SEO elements include backlinks from sites with good PageRank or Domain Authority, press releases, guest blogging, social bookmarking, digital marketing and video marketing.
Social Media Marketing
If you want to attract a global audience, establishing yourself on major social networking sites is essential. You can start by registering with the most popular ones for digital marketing - Facebook, Twitter, Linkedin, and YouTube.
On-Site Search Engine Optimization
The final thing you need to do with your SEO campaign is optimizing your site for local search engines listing. This will further help position your company in a good light for domestic and international searches.
Why Should You Use Global SEO Services?
If your company has an international presence, you’d want to attract potential clients or customers from numerous countries around the world.
If you own a business that sells products or services to consumers, it makes sense for you to expand your market reach and target audiences interested in what you offer.
It also helps establish links with potential distributors and partners from other countries.
The Benefits of Using an International SEO Agency
There are many benefits to using an international SEO service provider to conduct your campaign.
First is their price – most of these agencies work on a per-project basis, so you don’t have any long-term commitments.
Additionally, they will be able to develop effective strategies and implement them fast because they already have the experience from previous campaigns. They know which keywords are effective for ranking in different countries and can help establish new landing pages for each country’s audience.
Finally, an SEO agency that knows all about search engine optimization will constantly improve your website’s organic search traffic instead of directing it all towards paid advertisements.
This makes sense from both financial and branding perspectives and shows that you are serious about providing something of value to your worldwide audience.
What Other Considerations Should Be Taken Into Account When Selecting an International SEO Agency
There are two essential things you need to look into when choosing an SEO agency.
First, check their client list and see if they have worked on global SEO campaigns before. If not, then they probably don’t know the ins and outs of having an SEO success with the campaign.
Second, make sure that they will study your competitors – what are they doing well? What are their weaknesses? How can we use that information against them?
This will help determine how competitive your website is compared with other similar companies from foreign countries. It’s also essential to find out how soon an SEO service provider can start working on your website and how long the entire campaign will take.
What Will a Global SEO Company or International SEO Company Do?
Every company’s SEO strategy is different.
As a specialized Search Engine Optimization company, Traffv follows an SEO process that not only works but will put your brand worldwide.
International SEO Strategy
We will come up with an SEO strategy that tells Google your website is targeting your ideal countries. Keyword research will be done to get relevant long-tail keywords to target.
We will create content for all the targeting countries, tagging them with your industry keywords and geo-targeting them towards your preferred countries.
International Keyword Strategy
Plan a list of relevant keywords that are niche-related with international dimensions (culture, language, search engines) factored in. We have researched the keywords that will bring traffic, sales, and top-quality links to your site.
We will recommend using a keyword density of 3-6% to show Google you are an expert in your industry.
At first, we start with local targeting, then move to regional targeting and finally finish off with global targeting.
Your initial target is usually limited to where you live or sell/provide your products/services. If you want a detailed plan to target countries or languages, don’t hesitate to contact us at Traffv SEO specialists.
Global SEO Audit
We will conduct an SEO audit to determine the technical SEO structure of your website and identify if it is optimized for the search engines results page in the targeted countries and regions.
The technical SEO audit will show if you have your Meta Tag descriptions, title, and h1s set for the correct targeted geo-locations.
We will also check if you have content online in the targeted countries and regions in the preferred language – this is very important as it shows Google that you are serious about targeting your audience and can give them a better insight into what they’re looking for when they search with their native language.
Competitor Analysis
We will study the competitors in the country or market of interest to analyze and benchmark strengths and weaknesses.
We will then develop an SEO campaign that is unique and tailored to your business objectives and offers. This includes a list of keywords you would like us to target.
All our proposals are tailor-made, and if you need help creating a proposal, we can lend a hand.
On-page Optimization
Optimizing content and pages such as title tags and meta descriptions to improve its search ranking.
Making sure all the metadata is set to help you rank better in Google.
Global Content Marketing
Create content that engages people from the target market and nation. It would be best if you targeted popular keywords in the country you are trying to dominate.
Content usually goes hand in hand with SEO, and it is no different when dealing with global content or digital marketing.
The more content you have about your business or niche, the greater chance you will rank highly for your chosen keywords.
This isn’t only true for local and regional targeting but also applies worldwide targeting too.
International Link Building Strategy
Implementing link-building strategies that boost the authority of the website on an international level.
Managing and monitoring the link-building campaigns will assure SEO success in obtaining high-quality backlinks from your target countries.
It’s essential to keep tabs on your international link-building strategy as you don’t want to end up with too many or not enough links, which could both damage your search engine rankings and/or have a detrimental effect on your business image.
International Seo Agency VS International Seo Consultant
An international SEO consultant usually provides standard services such as analyzing, reviewing, giving guidance and website recommendations.
An international SEO agency like Traffv focuses on an end-to-end approach.
If your business is scaling and requires more resources, an SEO agency would make more sense than an SEO expert.
This is because SEO agencies tend to have more resources for scaling than a one or two-person team.
Ready To Boost Your Traffic?
Not only do we work on successful campaigns, we involve clients in every step of the process to ensure transparency and quality of work.
Frequently Asked Questions
No, we do not promise guaranteed results.
This is because we cannot control certain variables like the service/product that you offer. We’d rather be honest and lose your business than over promising you and close you as a client.
What we can promise is to put in the hours of work in the agreed deliverables and position you in the best possible position for results.
Depending on your niche, the competition, the current state of your website, how much work needs to be done, Google’s algorithm, (the list can go on), it’s difficult to put a month as a gauge for results.
Instead, what you can expect is a steady increase in key performance metrics over the course of the campaign.
