Singapore SEO Services

Technical SEO

In our experience, we have found that most website owners focus on basic SEO solutions like keyword optimization and content creation. They forget essential features that make a website visible.

You can have the best content optimized with the best keywords, and your site’s search rankings are poor. 

While these features are critical, other SEO elements like page speed and site architecture determine the ease with which your pages are found and crawled.

This is what Technical SEO work entails. It involves creating and optimizing a website to help search engines find, index, crawl, and rank it. To do this, our Singapore SEO team performs a website audit to identify areas that need improving: 

• Examine the website performance

• Identify any missed SEO opportunities

• Compare your website’s performance with your competitor’s

• Identify problems causing low search traffic and conversion rates, e.g., long load speed, lack of SSL or mobile optimization, and more

Basic Elements of Technical SEO

After performing a website audit, our SEO agency takes steps to improve on areas that could be underperforming. We look at five critical areas:

The Domain

A website’s domain determines if people can find your site easily. In the past, Google would allow website owners to choose the most preferred URL version, for example, www.traffv.com or traffv.com.

Google has since changed how it finds and crawls websites as it determines the most suitable version on your behalf. The right SEO agency ensures that whatever domain version your website has (www, html, or http), they are all redirected to your website.

Page Speed

This is another critical feature in technical SEO that increases a site’s bounce rate. Based on our evaluation, website visitors can only wait six seconds for a site to load, and the bounce rate increases by 90% every time the page load time increases.

Our digital marketing agency improves on a few factors that could be increasing the page load time:

• Large files: If the images, videos, and other files haven’t been compressed, they take more time to load. Our SEO agency compresses them to smaller sizes to increase the page load speed.

• The code: Incredibly long codes can also add to the page load speed. Our digital marketing team has tools that can shorten them to meaningful sizes.

• Integrating a Content Distribution network in the website: The network has web servers that store copies of the website in different geographical locations and deliver your site’s information based on a person’s location. Our digital marketing team is well-versed in setting up to minimize the page load speed significantly.

Crawling

Search engines like Google have crawl bots that crawl web pages to collect information about your website based on the existing search engine algorithms.

Sometimes websites have features that prevent the bots from crawling them. As a result, your site ranks poorly or doesn’t rank at all.

Good SEO management involves identifying features like broken links, duplicate pages, outdated sitemaps, and more that could be preventing the search engine from crawling your web pages. SEO agencies also evaluate the site’s structure to ensure their web pages appear on the search engine results page.

This means ensuring the most critical pages are easy to find and related pages are grouped together to help search bots understand their relationships.

Indexing

Once search bots crawl your website, it stores content and ranks it based on the search query. Besides using Google’s Search Console to determine if your web pages are ranked correctly, our leading SEO agency in Singapore identifies features that could hinder your website from being indexed. They include:

• Duplicate content

• HTTP errors

• Blocked search bots

• Unresponsive mobile websites

• Redirects that are set up incorrectly

Rendering and Ranking

Our SEO agency also looks at how the search engine renders content and ranks it on SERPs. Although search engines want users to find and interact with your content as intended, a few factors may hinder them from doing so.

Our SEO experts identify such factors to ensure content renders well. For example, a website with many coding elements makes it challenging for a search engine to render content.

The digital marketing team also looks at page ranking on SERPs by evaluating other SEO aspects like on-page and off-page SEO as explained in subsequent headings.

On-Page SEO

Sometimes SEO companies focus on complex SEO strategies like technical SEO and forget the most basic ones like on-page SEO. The truth is that SEO campaigns are never complete without such basic SEO strategies.

That’s because search engines still crawl sites for keywords, albeit using complex algorithms to rank websites. This means we can’t overlook essential SEO practices like on-page SEO. It involves optimizing content for search queries and search engine results page.

Besides publishing high-quality content, on-page SEO services involve optimizing HTML tags (the header, title, and meta title), headlines, and images. We know that search engines understand search queries better and intend to deliver results that meet the user’s needs. 

Thus, a well-optimized web page helps them understand the content and organize and rank it better. Essentially, on-page SEO helps them do a better job. 

The best SEO company uses a comprehensive on-page SEO approach to improve content, authority and increase web traffic and conversions. Here are strategies we find most compelling:

Including Target Keywords in the First Paragraph

A good rule of thumb is to use target keywords within the first 100 words of the topic. The idea is to make the topic clear for search engines and the readers. Here at Traffv, we ensure this rule applies, and the related keywords are used on the first page and throughout the content without keyword stuffing. 

Remember, the bottom line is to help search engines find your content and the information it contains because they put more weight on terms that appear early on on the page.

Using H1 and H2 Tags

We also evaluate content for H1 and H2 tags. These tags enable search engines to understand the structure of the webpage and provide hints about the content in the paragraphs. The premise is to make it easy for the search engine to find information that answers the search query.

We know that search engines like Google prioritize content focusing on user experience, and content that looks like a giant wall of text is difficult to read. H2 tags create structure and make content skimmable, especially for mobile users.

Using Title Tags 

Title tags are more impactful when used along with other features like meta tags, but you shouldn’t ignore them. Omitting, duplicating, and writing title tags incorrectly affects Singapore SEO results negatively. These are the tags used in the head section of the website to provide context for the subject matter. 

Outbound and Internal Links

We realize that outbound links from high-authority websites boost websites and strive to include relevant links to our clients’ pages. We’re keen to add internal links to help Google bots crawl websites easily.

Off-Page SEO

Another critical aspect of digital marketing is Off-page SEO. Google and other search engines evaluate many factors when ranking a website, and off-page SEO is one of them.

It’s one of the SEO techniques used to improve ranking outside the website. While high-quality, well-optimized content plays a critical role in ranking, search engines factor in other features outside your domain. That’s why off-page SEO is essential.

Our team is committed to helping you implement off-page SEO effectively to improve search rankings. Here are some of the strategies we use:

Social Media Marketing

Social media marketing is such a powerful tool for enhancing reach. We find it quite effective in digital marketing efforts as it improves a site’s authoritativeness.

When your content gets multiple clicks from different IPs, Google receives signals that multiple visitors are accessing it. As a result, your content appears more authoritative when ranking on the results page.

Link Building

When your content gets links from other websites, it’s a sign that it is credible and authoritative. The more links your content gets, the higher the search ranking. Our Singapore SEO company may create natural links through brand mentions or reach out to publishers to build links. 

Brand Mentions

Again, social media networks play a critical role when using this strategy. We realize that social mentions indicate that people are talking about your brand, products, or services. While at it, our SEO agency in Singapore provides valuable feedback to potential customers to build trust.

Content Marketing

Besides on-page content marketing efforts like writing blog posts, we leverage SEO techniques like guest blogging to drive traffic to your website. With guest blogging, we reach new audiences and increase the chances of other sites backlinking to yours.

Influencer Outreach

This digital marketing strategy is all the rage as more celebrities enter the influencer marketing space. Once we publish content, we ask them to share it in their circles, increasing your site’s authority. We’re keen to select influencers whose content and brand resonate with yours to make it easy to reach your audience.

Content Creation

Content remains king regardless of the many other forms of SEO techniques our Singapore SEO team may deploy. Content provides valuable information to your audience and attracts potential customers to the website. 

According to stats, content marketing generates three times more leads compared to other digital marketing strategies, yet it’s less costly. 

The best Singapore SEO company should be committed to developing topic ideas akin to your target audience and creating written or visual content around them. We use different forms of content forms:

• Blog posts: It’s the easiest way of building Search engine optimisation SEO content. It’s also more engaging and attracts links than product pages

• Videos: Videos are another form of content creation that has become pretty popular. It’s easier to rank on the first page for a competitive keyword by creating a video instead of an article. 

• Infographics: It provides an easy way to convey information about a subject without writing too much text. Since much of the content is embedded in the images we’re keen to optimize the text on the first page for ranking purposes

• Content offers: These are whitepapers, templates, and ebooks your audience can download to access more information about your products and services

Content Creation Process

Our SEO agency in Singapore is committed to creating highly optimized content to enhance ranking, increase visibility and website traffic. Here’s how we do it:

Step 1: Define goals

Do you want to drive sales, increase organic traffic, or readership? Your goals determine the type of content we focus on.

For example, if the client’s goal is to drive sales, we create informative product pages optimized for searches and conversions. We may also create helpful blog posts to illustrate using the products and link them to their respective product pages.

Step 2: Perform keyword research

Once we’ve defined the goal, we perform keyword research to make it easy for Google to find the resulting content. We usually focus on long-tail keywords and avoid highly competitive keywords with large search numbers.

Step 3: Create an Outline 

We understand that online visitors have a short attention span and strive to create highly readable and skimmable text. We break up content into a short paragraph of 1-2 sentences and use subheadings.

Step 3: Write Relevant Content

Content marketing is mainly about curating relevant and insightful content. The right SEO agency is keen to stick to the topic at hand and the target SEO keywords. Doing so goes a long way in curating quality content that generates relevant search results.

Step 4: Optimize the Content

This step involves adding relevant keywords to the content, URL, title tags, subheadings, meta titles, and meta description. The idea is to make it easy for search engines to find your own website when a user types a search query.

Analytics

This is the last step in an SEO campaign as it provides an overview of our search engine optimisation SEO efforts. It helps us collect and analyze data to understand your site’s organic performance.

Effective SEO analysis also helps our SEO management team to identify areas we should focus on when optimizing a website for the search engine results page. It answers questions such as:

• Which SEO strategy attracts valuable organic traffic and organic search?

• Where do customers come from?

• Are we losing money?

• Which content has the most engagement?

• Which keywords are the target audience using to find your website?

How We Perform SEO Analytics

Step 1: Make a Plan

It’s easy to get lost analyzing data. Thus the first step is to define the objective. Do we want to know if the keywords used are effective or how customers know about us? Our team is keen to make an effective plan beforehand to ensure a smooth data analysis. 

Step 2: Identify the Right Data Analytics Tool

The correct measurement tools ease data analysis and help us deduce the right information. We find Google Analytics the most effective tool for SEO data analytics because it has basic analytical tools and stats for search engine optimisation.

We also use other tools like Google Search Console and Ahrefs to get a broader view of the SEO campaign. 

Google Search Console is most effective at detecting and resolving technical faults, while Ahrefs has tools for keyword research, performing competitor analysis, and making website audits.

Step 3: Generate Reports

Good SEO management and analysis isn’t complete without generating reports. Most data analytics tools have pre-made reports that make it easy to visualize and understand information.

We provide various widget and template options to help you create a custom report. And if handling websites from multiple locations, our SEO Company Singapore creates a dashboard to pull the data required and present it to you in the most insightful way. Most SEO reports provide information about:

• Traffic sources

• Click-through-rate

• Organic keywords

• The bounce rate

• Top landing pages

• The number of times visitors open the first page

Step 4: Reviewing Data

The last step involves reviewing the reports and other information obtained from the analysis to evaluate performance. For example, if the objective was to determine which content is most engaging, we look at the average engagement time users spend on each type of content.

Our leading SEO company in Singapore will walk you through the entire process, explaining areas that may need improvement, e.g., the most effective and least effective SEO strategy. We’ll also compare the results of the existing SEO campaign with the previous one you may have launched in the past.

Local SEO

Local SEO is another critical SEO strategy in a digital marketing campaign, especially for businesses with a local presence.

It’s one of the SEO techniques that boost a website’s SEO by improving visibility and search traffic from relevant search queries within your company’s locality. Being a first page digital Singapore service provider you can rely on us to do all your local SEO. Here’s how our Singapore SEO team does it:

• Optimize your business for Google Business Profile AKA Google My Business

• Engage potential customers on social media and add posts to Google Business Profile

• Perform a local SEO audit

• Add location pages to the website

• Ensure your business name, phone number, and address are consistent and visible, e.g., including them on the first page of the website