On-page SEO refers to any work you do on your website itself to improve your rankings.
Here are some of the main on-page SEO strategies we use:
It is essential to use your target keyword in the right places. You need to get keyword frequency just right; inserting your keyword too often can have the opposite effect of helping you rank. We also use LSI keywords to help your content rank.
Your metadata is what appears in the Google search result snippets — we optimize the title, description, and tags for SEO and click-throughs.
Depending on your page content, we can add rich Schema markup to the Google search result snippets.
We can compress images, include keywords in the alt tags, and optimize them for SEO.
We can shorten your URL, include target keywords, and set up a site structure for optimal rankings.
High-quality content is vital for SEO. We can help with content research, writing, and optimization. It’s not all about keywords — you need great content with helpful images, videos, and infographics, too.
You also need to break up your content using H1, H2, or H3 header tags. Make your content readable by using more white space.
You should be linking to at least some high-quality external pages. That shows Google your content is helpful and that you use quality sources. However, don’t include too many outbound links or outbound links to low-quality sites (if you insert an affiliate link, for example, use a link cloaking tool and mark it as nofollow).
Internal linking helps Google discover new pages. It also helps pass page rank juice between pages and helps Google understand what each page is about (always link to relevant pages that use similar LSI keywords).
The distinguishing difference between the types is that off-page SEO refers to all optimization actions you take outside your website, while on-page SEO refers to actions taken on your website. Here are some examples of off-page SEO:
Our on-page SEO services help our clients achieve higher rankings, drive more traffic, and improve their bottom lines. On average, our clients experience a 21x increase in organic performance. We have completed over 670 first-page rankings to date, with that number constantly increasing.
We start with a thorough audit of your website quality, content, Google Search Console account, site structure, and more. We see and establish where your site is now to figure out how to get you to the next step.
Furthermore, we’ll look at existing rankings, keywords you are targeting, and other on-page SEO factors that you can improve.
Our indexation audit will help us understand which pages Google has not yet indexed, so we can get them indexed.
We’ll optimize existing pages through keyword targeting and content optimization to help you improve your rankings for those pages.
We’ll also create new pages, as needed, to get additional rankings and drive even more traffic and sales.
Likewise, we’ll target new keywords and monitor your site to ensure your traffic keeps going up.
Understand your goals.
We are here to help, but we need to know your vision for your business and website and where you want to take it.
How much traffic do you want to drive per month? What kind of traffic do you want to attract? Who is your audience? We offer a personalized experience.
Let us know what you want and where you want to get to, and we will do the rest.