18x increasein organic traffic
We helped a local healthcare client win organic marketshare against venture-backed competitors.
PROJECT DETAIL
The client is a local based healthcare provider located in Singapore. Their mission is to provide home help and companionship, or support seniors with high-care needs.
The client was just starting out in Singapore and needed marketing help with leads and brand exposure.
Our strategic approach helped them increase their traffic by 18x while winning visibility against big ventured backed competitors.
Niche
Home Care
Main Challenge
It felt like we were being overshadowed by bigger brands, even though we knew we could deliver great patient outcomes.
How We Helped?
We strategize a plan based on their business profile: a new site launching in the healthcare niche.
Planning Site Architecture
Why We Did It:
The planning of architecture is to make it clear to Google what the website is about in order to improve its relevance and speed up the time it takes to see results.
Content Production
Why We Did It:
The website needs content relevant to the healthcare niche that can easily attract traffic, as the majority of traffic is currently controlled by competitors. Being a new site, they need to find content that they can rank for.
Keyword Mapping
Why We Did It:
The website has various sections such as pages for services, blog content, and recruitment. We need to map the services pages to ensure that keywords related to services are directed to those pages.
Link Building
The website is new, so they needed to build links to increase the domain authority. The approach was to focus on natural link building, mainly on the home page and blog content.
Results
Achieve page 1 results and outcompete well-funded healthcare brands.
Our Edge
110% Transparency
We give you direct access to monitor exactly what we're doing on your campaign.
Future Proof Approach
Your brand comes first, period. We avoid any strategies that will harm your brand & website in the long term.
Customized Campaign
Every business is unique - so should every solution. Each campaign is customized to give clients what matters to them.