88.81% Decreasefor Cost Per Lead

We helped Financio decrease their cost to acquire a lead from $35.94 per lead to $4.02 per lead.

PROJECT DETAIL

Financio is a cloud accounting software built for SMEs & startups.

They needed help with increasing leads and reducing the cost to acquire a marketing qualified lead.

We were able to increase their Google Ads Click through rate from 0.02% to 3.1% and decrease their cost to acquire a lead by 88.81%.

Client

Financio

Project Length

>6 Months

Main Challenge

Increase MQLs and reduce cost per lead.

Customized PPC Campaign

We strategize a PPC campaign for Financio with 2 goals: generating more free trial registrations and reducing cost per registration.

Landing Page Copy

Why We Did It:
We change thd landing page copy to make messaging more relevant to advertised markets.

Landing Page Design

Why We Did It:
We removed bad friction causing visitors to not take action on the landing page.

Google Ads Optimization

Why We Did It:
We set up targeted ads campaign for bottom funnel traffic which lead to more conversions.

Conversion Tracking

Why We Did It:
We tracked proper conversions and Google's machine learning the best chance of seerving ads to our target audience.

Results

Generated over 1452 marketing qualified leads across two main markets.

Decrease in Cost Per Lead

0 %

Leads Generated

0 +

The Traffv team is amazing! They're super friendly and explain everything clearly, even the confusing digital marketing. They plan strategically like it's their own business. Thanks to their SEO, ads, and lead gen, our leads are booming!

Lynn

Marketing Director | Financio

Our Edge

110% Transparency

We give you direct access to monitor exactly what we're doing on your campaign.

Future Proof Approach

Your brand comes first, period.
We avoid any strategies that will harm your brand & website in the long term.

Customized Campaign

Every business is unique - so should every solution.
Each campaign is customized to give clients what matters to them.